Join us in Chicago, IL!
March 12-14, 2026
Every Spring semester the various AMA collegiate chapters meet at the AMA International Collegiate Conference (AMA ICC) in Chicago, IL. This weekend-long event allows our members to attend professional workshops, enter in competitive marketing competitions hosted by acclaimed companies, and meet other members from around the nation.
ICC 2025
RECHARGE
Our FIU AMA chapter had an outstanding performance at the 2025 ICC in New Orleans, placing Top Chapter 15 nationally! The theme for this year was Evolve, and our team showcased creativity, collaboration, and marketing expertise.
Perfect Pitch
Valentina De La Vega, Danielle Shew, Samantha Perez, and Zeze Khatib delivered an innovative presentation that impressed judges and highlighted our team’s strategic thinking.
​
​
Marketing Strategy
Placed 4th in Marketing Strategy, reflecting our team’s ability to develop and execute effective marketing plans.
Sales
Zeze Khatib showcased outstanding sales and
persuasive communication abilities.
Instagram Reel
T-Shirt Competition
Special thanks to the American Marketing Association at Florida International University (AMA at FIU) for providing us with this incredible opportunity. Grateful for the chance to compete and represent FIU alongside my amazing teammates
Katherine Navas
Trainings
When the student becomes the master...
Students with past ICC experience dedicate a couple of hours every two weeks to teach the next generation of AMA FIU champions. In addition we test what the members have learned through out the semester in an internal competition among other business students.
ICC 2026
Get ready to Level Up Your Marketing Future at the 2026 AMA International Collegiate Conference (ICC)!
​
This is your ultimate quest to gain experience, unlock new skills, and power up your marketing career in today's fast-paced, ever-evolving world.​​ Immerse yourself in three days of transformative experiences designed to empower you. We've packed the schedule with thrilling competitions, engaging chapter activities, insightful career prep programming, and invaluable networking opportunities.
​
No matter your starting level, the ICC is the opportunity where every challenge is a chance to grow, and every connection helps you advance your career. Don't miss your shot to excel!
Competitions
Sales Competition
This in-person competition takes place at the AMA International Collegiate Conference (ICC). It is an ideal opportunity to compete one-on-one against other marketing students and test your ability to close a sale!
Marketplace Simulation
This in-person competition takes place at the AMA International Collegiate Conference. It will put you at the helm of your own marketing department for an up-and-coming niche bicycle industry. You will compete against other schools, putting your skills to the test to become the industry leader!
Perfect Pitch
This in-person competition takes place at the AMA International Collegiate Conference (ICC). It is a 90-second interview in which you position yourself as being “right for the job.” The end goal is to move forward to the next step in the hiring process.
Marketing Strategy
This in-person competition takes place at the AMA International Collegiate Conference. It will challenge your team of two’s wit, speed and presentation skills. You will receive a marketing challenge brief 30 minutes before your presentation time, and you will use your knowledge and experience to quickly present a case solution.
Marketplace Simulations
This is a dynamic business simulation where your team manages a niche bicycle company's marketing department. You'll make key decisions on product, pricing, and promotion in a competitive market to maximize profitability and become the industry leader.
Design Lab Marketing
This is a fast-paced, two-hour creative sprint where your team receives a brief and must immediately collaborate to design and create a two-page marketing strategy plan. It tests your teamwork and rapid strategic thinking.
Digital Marketing
This is a two-hour, hands-on digital challenge where your team is given a brief and must create at least two professional digital marketing deliverables (e.g., ad mockups, strategy assets). It showcases your skills in practical digital execution.
Chapter T-Shirt
This is a creative design competition where your chapter designs a t-shirt to represent its spirit and university pride. The winning design is determined by on-site voting by other attending AMA chapters.